Digital Marketing

SEO is an integral part of any digital marketing strategy. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. It aims to improve your website's position in search results pages. It is concerned with a holistic move towards driving customers to your business via online platforms. And to do that, one must ensure the website ranks higher in the SERP (search engine result page).
In recent times, SEO optimization is the most effective and best way to grow and expand a business. 57% of B2B marketers believe that lead generation by SEO is the highest as compared to any other digital marketing strategy. Most customers these days, find local businesses through the internet.

Also known as e-marketing, it is the use of social media platforms like Facebook, Instagram, LinkedIn, Tiktok, Snapchat, Twitter and so on, on which users build social networks and share information to build a company's brand, increase sales, and drive website traffic.
Times are changing. There’s more to social media marketing than posting on social media platforms a few times a day. If you want to build your brand, engage your prospects, and increase sales, it takes time and work. Aside from the likes of Facebook, Twitter, and Instagram, social media marketing takes many different forms in the recent times, that includes content creating and marketing, advertising and sponsorship, influencer marketing, social media management and community management, paid media, building your following, contributing to forums and reviews.

In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into prospects for a business. Simply defined, leads refer to any individual or organization within your marketing reach who has interacted with your brand way or has the potential to become a future customer.
Today most businesses heavily rely on lead generation, as it is the only way to drive traffic to their website and turn those leads into potential customers, which in turn helps the business increase their revenue significantly. Without lead generation, it would become very difficult for the business teams to analyze what their audience want or what they are interested in. The method of lead generation utilizes online channels, tactics, and strategies such as search engines, email campaigns, paid social media ads, or even offering downloadable content through a landing page.

Email marketing is a powerful marketing channel, also a form of direct marketing that uses email to promote your business's products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
81% of SMEs rely on email as their main acquisition channel. Almost 60% of marketers claim email is their largest ROI. 31% of people say that email is the highest performing way to nurture leads. 59% of people claim that email marketing influences what they buy and 40% of B2Bs say newsletters are their most important marketing strategy.